This billboard on the Sunset Strip demonstrates how color is important from a creative standpoint. Given the area that it’s in, not only does the company cater to the nightclub and restaurant club, they take advantage of the ad space to give their product an edge over competitors, who also have their ads placed along the strip. The sheer size of the drink’s image creates a thirst for it within the minds of practically ANYBODY who walks past it. This is the main draw of the ad. The statement above the ad, which indicates a sense of authenticity, is just a bonus that either reinforces brand loyalty to veteran drinkers, or establishes a sense of reassurance of quality beer to newcomers.
